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PILOT INTAKE — YOUTUBE + TIKTOK TESTS

test YouTube and TikTok creators before you build the team.

One brief. A channel route, a shortlist, a costed offer, a 14-day test. Then you decide.

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0 briefs run0 creators evaluated£0.0M tested
↓ start with the problem
01 / 05 PROBLEM

Hiring a creator team before testing YouTube or TikTok is a six-figure bet on people you have never seen perform. Most teams retainer first, regret second.

02 / 05 WORKFLOW

Brief to channel evidence in four moves.

A contained pilot replaces open-ended agency motion with a channel-aware shortlist, a costed route, a test, and a memo.

  1. 01day 1

    Brief.

    One call, channel hypothesis, real budget, hard guardrails.

  2. 0248–72h

    Shortlist.

    Vetted YouTube and TikTok creators with fit, CPM, and risk notes.

  3. 0310–14d

    Test.

    Live channel placements run against your hypothesis.

  4. 04day 15

    Memo.

    What worked, what didn't, what to scale.

total: 15 days from brief to memo
03 / 05 ARTIFACT

What you actually get for the test.

The pilot leaves usable buying artifacts for YouTube, TikTok, or both. Not a strategy deck that dies after the call.

brief №042 · fintech, London · march 2026Shortlist

channel fit · format risk · buying notes

channel routefitCPMrisk
YouTube explainershigh£38–52usage
TikTok demo creatorsmed£18–34creative
YouTube founder channelsmed£48–70availability
TikTok performance educatorshigh£22–40creative
YouTube technical explainersmed£28–44usage
04 / 05 PRICING

Pilot first. Scale on evidence.

Two ways to buy. One pilot to start.

Pilotmost teams start here
fixed scopefrom £12k · fixed · 15 days

For teams running one YouTube or TikTok creator buying test before hiring, retaining, or scaling spend.

  • channel brief intake
  • YouTube and TikTok creator shortlist
  • costed offer
  • 10–14 day test route
  • decision memo
request pilot →
Ongoing
by requestretainer · cancel any month

For teams with evidence who need recurring YouTube and TikTok buying support without giving up channel ownership.

  • monthly buying rhythm
  • creator pipeline
  • offer management
  • usage tracking
  • operator reporting
start ongoing scope →
05 / 05 MANIFESTO

operator rule

hire after evidence, not before.

Working with creators should feel like an operating decision. Real brief. Visible economics. A route that proves the channel mix before you scale it.

— Alex Kornev, founder
SONO NOTE №01 / MAR 2026

Run one pilot.Decide after.

YouTube or TikTok from £12k. 15 days. One decision memo your board will read.

channel test brief delivery
we reply within 24h with the brief template. no calendar links.